About our Shop

Our shop is situated in the High Street of Old Town, opposite the Lawns Gates. You can either park in the Co-op, or just pull up outside if you’re just popping in!

The shop was designed and built especially to be a Cupcake Shop, with an area at the front for the customers, a large display for the cupcakes and a kitchen out the back where all the magic happens…!

Each and every cake we make is hand-made. Come into the shop, smell the cakes being baked, and see us decorating them too! We use Kitchen Aid mixers, and commercial ovens, so are able to bake 150 cupcakes in only 30 minutes! No order is too big. We also love a challenge, so feel free to ask if you have an order last minute, and we will see what we can do!

If you order a cake, you can rest assured that it is baked especially for you, to your specifications. All our buttercreams and decorations are made on-site, for an all-round home-made cake-eating experience.

We have many flavours of cupcakes which we sell over the counter, and also a variety of tiffins and traybakes. We decorate the shop with seasonal window displays, and create themed goods during different times of year. See all of our latest creations on our Facebook Page. You are also welcome to order cakes too, for corporate events, weddings, birthdays, parties, baby showers, christenings, and all celebrations. These will all be hand-made for you, and can be collected from the shop ready to be eaten. We also supply cafes too, so can produce wholesale cakes and bakes if you require.

How it all began…

GlamoRose cakes is a local business, run by Jessie Dennis, who graduated from University in July 2011 with an Art Degree. The company began by supplying cakes to small shops and cafes with Jessie working from home, and along side running a weekly Saturday market in Newbury, we expanded into our own Cupcake Boutique in Old Town Swindon in just the first year! We sold over 3,000 cakes in our first week, and now produce thousands of products every month for you all to enjoy.

Last year we celebrated our fifth birthday!! We now have two lovely apprentices who work with us, plus lots of lovely part timers who are all equally as passionate about cake! Our aim this year is to increase our corporate presence, by going along to head offices in the local area to sell our produce, and also to increase our work with professionals with our special logo printer, and offer exceptionally personalised cakes to promote their businesses.

We also plan to increase sales in the shop, by introducing lots of new flavours, and making them available to order online! We plan to spend time improving our website so that cakes can be purchased and posted for a special treat, and eventually our tiffins too! Why limit the yumminess to Swindon!?

Our next project is to have our cellar converted into useable working space – as the business as grown we have needed more and more storage for all our equipment and ingredients, and feel we have out-grown the shop! So we are working at the moment to convert our space down stairs so we can use it for storage and also office space. Very exciting!

As a final note, we just want to say a massive thank you to all our lovely customers, who we have met over the past five years. With your support, kind words and love of cake, you have made GlamoRose what it is today, and we are so grateful. We love to hear all your heart-warming stories, and watch families grow from engagements, to the Wedding, to Christenings and first birthdays! We look forward to another year of smiles and edible challenges in 2018!

Lots of love,


GlamoRose over the years…